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Cold calls. Television commercials. Direct mail campaigns. Are you familiar with some of these marketing strategies? Your company’s message is likely not being fully heard if this is the only way you are communicating with your audience. These are all examples of outbound marketing.

The problem with outbound marketing methods is they are intrusive and interrupt people’s daily activities. These tactics seem pushy, and your audience might feel that they are being convinced to do or buy something they don’t need. Once they feel that way, they will hang up the phone, mute the t.v., or throw your flyer away. Continue Reading