Helping many companies rebrand has allowed us to spot patterns. There are several strategies towards corporate and small business rebranding that can be very prosperous. And yet there are also some that result in expensive failures in the long run.
If you’ve chosen to undertake a rebranding initiative, we commend that decision. Your next step would be to educate yourself with the “dos” and “don’ts” of corporate branding. This will save you money, time, and frustration by helping ensure the success of your project—the first time. Continue Reading