Social media is the newest and best way to increase web word-of-mouth about your brand. It is quickly becoming the most effective way to drive traffic to company websites and improve search engine ranking through social signals (likes, shares, votes, pins, or views). Like any other marketing method, social media use needs to be strategic. It does little good for a company to have largely inactive pages on every possible social media platform. Small businesses can use social media to create buzz about their brand and even increase sales, but choosing the right sites to engage with is key. Continue Reading
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A good website is the foundation of your online marketing efforts and the virtual storefront to display your products or services to your target audience. Potential clients expect a company’s web design to be uncluttered, easy to navigate and quick to load, while being interesting enough to hold their interest. Continue Reading
Search Engine Optimization Trends
The Long and Short of Effective Search Engine Optimization
Posted on 10/07/2013By now, you should have a basic understanding of the main components involved in successful search engine optimization (SEO) if you have read the previous two articles we covered. The long and short of effective SEO is proper on-site protocols so search engine crawlers can index your site, optimized content with natural keyword placement, and engaging content that captures your target audience and increases sharing and reputable link-building. Continue Reading
Studies have shown that 95% of all Web traffic will enter a site that is returned on the first page of an Internet search. This means regardless of how great your site is if search engine optimization (SEO) techniques have not been employed to return your site on the first page of returned searches, you will miss a vast portion of potential visitors. Several components to SEO have been revamped recently to improve the quality of sites returned highest in searches. This overview will touch on some of them. Continue Reading
Search Engine Optimization Trends Web Design
Search Engine Optimization Infographic
Posted on 08/28/2013Studies have shown that 95% of all Web traffic will enter a site that is returned on the first page of an Internet search.
This means regardless of how great your site is if search engine optimization (SEO) techniques have not been employed to return your site on the first page of returned searches, you will miss a vast portion of potential visitors. Continue Reading
After decades of highly detailed, realistic design attracting our attention on the Web, flat design is now making a sweeping appearance. Thus we must ask ourselves, is flat design changing the shape of the Web? Continue Reading