There’s been a lot of talk lately about Mobilegeddon, Google’s move towards a mobile friendly search algorithm. Normally, this talk is reserved to industry blogs that we, as web development gurus, frequent… but this update has drawn the attention of national media, from newspapers to “Today” and CNN.
So, what does this change mean to you as a business owner? Well, for one, it’s not the name of a winter storm. Continue Reading
Make sure to read this month’s Professional Daym magazine for a column about SEO by Hub & Spoke’s Dak Dillon.
The column explores the pitfalls of search engine optimization and search marketing. Here’s an excerpt…
It’s been pretty much drilled into the heads of anyone interested in marketing their business or organization, they must be online. But “being online” is a lot different than it use to be. Being found online is now an intricate mix of search marketing and content marketing, with the goal of creating a funnel for your customers.
Content marketing has an overall goal of attracting and retaining customers. This takes knowledge of your target audience so you can create something they see as valuable.
What are the most important things to know about content marketing before you start posting articles and videos on your website, blog and social media accounts? Read on to find out. Continue Reading
Your website is your online identity. It’s probably also fair to say that however your website looks and behaves will inform most of your audience’s opinion of you. So, if you’re sites clunky, your audience may negatively perceive your business.
To change your target audience’s overall perception of your brand, take a careful look at your website design. If it suffers from one or more of these design issues, it’s time to invest in a new website design. Continue Reading
Cold calls. Television commercials. Direct mail campaigns. Are you familiar with some of these marketing strategies? Your company’s message is likely not being fully heard if this is the only way you are communicating with your audience. These are all examples of outbound marketing.
The problem with outbound marketing methods is they are intrusive and interrupt people’s daily activities. These tactics seem pushy, and your audience might feel that they are being convinced to do or buy something they don’t need. Once they feel that way, they will hang up the phone, mute the t.v., or throw your flyer away. Continue Reading
Does your website have a Landing Page? Maybe you aren’t even sure. Or maybe you are confused about its use. Here’s some clarification on what exactly a landing page is and how to best utilize it in your website’s design.