The importance of data in the website design process

Web Design

Using data to assist with website design helps create meaningful sites that move beyond the visual to better reflect your audience and increase the levels of engagement.


What is data-driven design?

Data-driven design incorporates quantitative and qualitative data to provide the information that counts. With the right data, you will see who, what, where, when, why and the how of visitors engaging your site and the things that matter most.

How is data used to enhance a web design?

Data is used to improve responsiveness, bounce rate, color choices, and the actions performed by users to create better experiences in web design. Good data-driven design improves engagement, interactivity, navigation, conversions and usability.

There are three key elements that should be addressed when using data-driven design:

  • Business Needs
  • User Needs
  • Data Needs

As responsive and mobile sites continue to become a necessity, using data to understand, attract and retain your target audience can go a long way in developing your site for meaningful user experiences.

Ready to learn more?

Visit this link to read the full article on how data-driven design can help your website redesign today:

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