Would you ask the kid in the mail room to represent you in court? Or hire someone with no experience to draw up blue prints for your new home? Most of us wouldn’t.
We would hire a professional, someone who can insure proper results. The same holds true when it comes to your business website design.
A professional designer knows the ins-and-outs of how to help you gain exposure online and will tailor your site to your business, ensuring new customers and returning visitors have a great experience.
So when it comes to online presences for professional services, such as accountants, architects, auditors, engineers, doctors and lawyers, here are 5 website must haves.
A Comprehensive Bio
The web provides professionals with a unique opportunity to tell people who they are and why they stand out, so take advantage of it to help set yourself apart.
A good bio should include a distinguished photo or headshot, educational background, professional accomplishments, and some personal information. Remember, you want to sell yourself, along with your services.
Marketing Strategy
Be it a one man band or a corporate law firm, effective marketing translates into more business. Good marketing doesn’t just tell people why they should hire you, it makes people want to hire you.
Surprisingly, 55% of business to business marketers report they are unclear on what content marketing success looks like.
So, make sure your website includes a solid marketing strategy to convert a visitors into more than just a page views, into someone who contacts you for more information and an estimate.
SEO
Even the best website won’t impress if no one ever gets to see it. Search engine optimization, better known as SEO, puts a site on the map.
As of 2015 studies show that the first position on a Google search result has an amazing 33% click-through rate while the fifth position drops to a meager 5%.
Responsive (mobile friendly) Design
Nowadays only about half of your visitors will be sitting at a desktop computer. The other half will be on a tablet, an iPad, or a smart phone.
As of the beginning of this year, more Google searches in the United States took place on mobile devices than on desk top computers. Portability means that a site will display properly on all devices.
Accessibility for All Users
All business websites should be created according to the accessibility guidelines laid out by the W3C.
Users with disabilities, older people, and those that live in low-bandwidth rural areas, benefit from websites produced to accessibility standards.
Businesses benefit as well. Case studies show that accessible websites get better search results and more traffic.
One last must have, hire a pro. Professional website designers do much more than just get you online. They’re skilled in SEO, marketing, front-end design, and much more. Questions? Let’s talk today about how we can help you find new business through your website design.
