Effective higher education website design has the power to tip undecided students in your direction while also educating constituents about the value and prestige of your institution.
Stylistically, first impressions are important, but the functionality of a website is key. A user-friendly, responsive website keeps visitors actively exploring what you have to offer, while a solid content management system, like Wodpress, makes updating easy.
Since prospective and current students, faculty and alumni use their higher education websites differently, organization of the website needs to make information easily attainable for all active users.
Boost Your Brand
Higher education marketing is a key part of your online presence.
A well established brand builds trust and credibility. Maintaining style and tone across social media accounts helps solidify the institution's credibility.
An online marketing strategy can save big bucks on marketing costs and ultimately reach a broader audience. Videos, info graphics and blogs are cost-effective ways to connect and keep your visitors up to date.
The use of specialized higher education photography taps into the visual centers of prospective students and establishes a visual identity of the institution. Creating an inviting presence with high quality images also positively impacts professional credibility.
The Future is Bright
Prospective students basically need to see that you offer the best chance for them to achieve their dreams. As information and functional elements change, higher education websites must be updated continuously. Trusting a creative agency to ensure your website stays updated is key to remaining relevant to new visitors.