From ADA compliance to general website audits.
A website can look absolutely incredible, but if it isn’t easy to use, it doesn’t do any good. You can have the most eye-catching and thoughtful design possible, but if your site is lacking in the usability department, it’s not going to do what you want it to do – increase your business.
Website usability is a core value for any business brand, not just a chance to bill more hours. We truly understand that user experience is one of the most important aspects of a brand, which is why we are committed to creating websites that are designed with usability in mind.
Think about it: When users can’t find what they are looking for – whether it’s a shopping cart or more information – they are going to click of your site and take their business to a competitor; not exactly what you want to happen.
With our usability audits, you can ensure that your website is as user-friendly as possible. We also provide ADA / Section 508 Audits and Accessibility, a service that is of particular value to institutions of higher education, non-profits and financial institutions.
Our St. Louis Website Audit Process
We are adamant about website usability, which is why we go the extra mile to ensure that every website we work on is as user-friendly as possible. We perform detailed inspections and if we find problems, we not only correct them, but we ensure that they are absolutely perfect.
How do we do what we do? Here’s a brief summary:
Statistical Analysis. Statistics tell us a lot about a website’s usability, which is why we start our usability assessment by performing a full statistical analysis. We check traffic, click-through rates and conversions to get an idea of how your site is performing and we use that information to maximize the effectiveness of your site’s usability.
Time-to-Task Testing. We also check to see how long it takes users to perform certain tasks, which is a solid indicator of the usability of a site. The shorter the time, the better. We use the data we collect to reduce time-to-task operations, which can translate to more money in your pocket.
User Analysis. We also make sure we fully understand your audience by conducting a detailed analysis of their habits, interests, etc. This helps us gain a real understanding of how your audience want a website to work.
Ready to find out how our usability audits can improve your website and boost your success? We’re here to help!