Hub & Spoke wins American Package Design Award from GD USA

Graphic Design News

Hub & Spoke, a Columbia, Missouri creative agency, has been recognized with an American Package Design Award by Graphic Design USA for its work with Rock Bridge Brewing Company on the Saison beer can design.


The can design hit store shelves in May 2014 after a lengthy design and review process. The design drew inspiration from artwork created by Veteran Curt Bean, who founded the Art of War Project to help returning soldiers deal with PTSD through art therapy.

For five decades, Graphic Design USA, a leading business-to-business magazine for graphic design professionals, has sponsored national design competitions that spotlight areas of excellence and opportunity for creative professionals. Of these, the American Package Design Awards are the fastest growing, with over 2000 entries this year.


“GD USA has been a recognized leader in design for decades, and it’s an honor that our work will now be included in its rich history,” said Dak Dillon, principal and creative director of Hub & Spoke. “We are lucky to have a talented team of designers to work on each project, to help our clients find focus for their brand and messaging.”

Package design is increasingly the differentiator in the consumer’s purchasing decision. Meaningful brands leverage intrinsic emotional and cultural cues to express what they are, what they stand for, and how they want to be perceived by others. When brands tell engaging stories consistently, people become brand champions. 

“Package design — along with the related disciplines of instore graphics and point-of-purchase design —  is increasingly the difference maker in the consumer’s purchasing decision,” said Gordon Kaye, GD USA editor. “The winners of the 2015 American Package Design Awards are those select creative and marketing talents who best use the power of design to advance the brand promise, forge an emotional connection with the buyer at the moment of truth, and help make the sale.”

About Hub & Spoke
Hub & Spoke is a full service creative agency, based in Columbia, Missouri. Hub & Spoke works with a diverse mix of clients to help them find focus for their marketing and creative design, online and offline. Hub & Spoke provides modern mobile friendly website design, graphic design, video production, search marketing services and photography.

About Graphic Design USA
For 51 years, Graphic Design USA has been the business-to-business magazine for graphic design professionals. GDUSA covers news, people, project, trends, technology, products and services. The GDUSA brand now includes a 100,000 visitor-a-month website, a monthly e-newsletters, an iPad App, a digital version of the magazine, and several Design Annuals covering the best in Graphic Design, Web Design, Package Design and Corporate Design. The publisher just completed a 50th anniversary editorial series featuring special reports on the greatest graphic designers, art directors, organizations, and projects (and much more) of the past half-century.

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