Where do you rank?
Simply put, search engine optimization (SEO) increases the visibility of your website in search engines. This is very important, because most people are not going to spend a lot of time going through pages and pages of results when looking for a service they need.
You have to be smart about your SEO. It’s not enough to have keyword-rich content with hundreds of links on your website. Instead, you need a site with rich content that will not only attract people to your website but also make them stay and share it on their own websites and blogs, and on social media platforms.
Content development is key
Your website’s ranking is influenced most by content development. The content you create for your website must be useful, unique and engaging. This will likely take some research about your target audience and their needs.
Keyword research and placement are also important. You need to know what keywords people are searching and how many results they are returning. If a keyword returns tens of millions of results, you may want to search for lesson common keywords to get your website noticed. On the other hand, you don’t want a keyword so specific that it’s unlikely anyone will search for it.
Sitemaps are another critical element to SEO. Think of a sitemap as a table of contents which can be read by search engines. A sitemap will maximize your website’s exposure since not all of your website’s pages are automatically crawled by search engine spiders.
There’s a lot more to SEO than there used to be. Hiring SEO professionals is the best weapon to propel your website upward in the ranks, while avoiding SEO pitfalls.
Let’s talk about how search marketing may be right for your website. We’re here to help!