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Business The Process Web Design

Our Web Design Difference Works for You

Everyone likes to claim they are different, but at Hub & Spoke, our differences aren’t simply about personality and pizzazz. We save you money, without compromising quality.

Web design and development is one of those necessary expenses that can make or break a business in today’s competitive marketplace. At Hub & Spoke, we don’t nickel and dime our clients for the things it takes to maintain a website, like many agencies do. Instead, we focus on building the relationship, ensuring we know your needs and can continue to improve your marketing and design. Continue Reading

Web Design

Why Website Builders Aren’t Always The Best Option

When it comes to website design, you might be asking yourself if you should go with a DIY website builder or a professional creative agency.

Site builders, like Wix or Squarespace, might be a less expensive way to go, but they are not always the best option. The key is to figure out what your goal is for your new website.

Who are you hoping to reach, and how do you want it to look? Using a website builder essentially means you are completely on your own. (There are companies who will build your site with website builder for you, but the added cost negates the sole advantage of using a builder in the first place.) If that thought is a bit overwhelming, perhaps you should hire a creative agency to take the weight off your shoulders, help guide you through the process, and bolster your results.

Time

Going with a St. Louis creative agency will save you quite a bit of time. With a website builder, you will have to learn how the system works and play around until you get the hang of it. Then, you’ll have to work on polishing the design by yourself.

An agency knows what they’re doing from the get-go. They will be able to work on your site for you, so you have the time to take care of the hundred other things on your plate.

Flexibility

Website builders are often limited in the features they offer. You are stuck with generic templates that thousands of other websites employ, and you can’t add much customization—in the design or the functionality.

On the other hand, a creative agency will have coding experts who can add almost any feature, and make sure it works the way you want. The website will be built to your custom specifications, and it will be unique to your company.

Quality

Finally, if you choose to build your website on your own, you’ll be relying on your own talents to guide you through the process. Now, there’s no doubt that you’re talented, but you are also brand new to the world of website design. It will be up to you to decide not just how your site will look, but the best way it should be organized for ease of use, and how best to drive engagement such as sales or donations.

A creative agency, on the other hand, is made of experts who have handled dozens of website projects before. They will work with you to make sure the website looks and functions optimally. They will take advantage of tools like Google analytics to hone your website so that it is just right for the user.

The choice is yours. If you think working with a creative agency might be the best path, contact Hub & Spoke today to talk about your options.

Business Creative Agency

How To Choose The Right Creative Agency

Choosing the right creative agency for your company is not always easy, especially when some specialize in certain industries for greater impact.

The right agency can help you increase your marketing game by bringing in a team of experts with a fresh perspective who know how to skillfully execute projects and campaigns, from website designs that work on all devices to video production that boosts social engagement.

Here are a few tips to consider when choosing the right agency for your project. Continue Reading

Business

Be the disrupter in your market

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Every market has a leader, someone you want to learn from and follow. As an entrepreneur, you’re likely not the leader… at least not at first. Instead, you’re the person who’s going to shake things up.

When you first start out, you’re small, unknown and have a great advantage. You can be the disrupter. I’m drawn to this idea in most of my pursuits, disrupting. Continue Reading

Trends Web Design

Weighing the Pros and Cons of Online Website Builders

A good website is the foundation of your online marketing efforts and the virtual storefront to display your products or services to your target audience. Potential clients expect a company’s web design to be uncluttered, easy to navigate and quick to load, while being interesting enough to hold their interest. Continue Reading

Search Engine Optimization Trends

The Long and Short of Effective Search Engine Optimization

By now, you should have a basic understanding of the main components involved in successful search engine optimization (SEO) if you have read the previous two articles we covered. The long and short of effective SEO is proper on-site protocols so search engine crawlers can index your site, optimized content with natural keyword placement, and engaging content that captures your target audience and increases sharing and reputable link-building. Continue Reading

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