At Hub & Spoke, we’ve often discussed how important is to keep your brand fresh. This article won’t rehash that point.
The following article is for businesses who have made the decision to go ahead with the rebranding process. The biggest question for such people is: “What do I do next?”
Without question, your brand is one of the most prized possessions of your business. It’s the visual representation of your company that customers, staff, and others see. The secret to stimulating activity from your target market is to mold how your brand is seen. Ultimately, your company’s bottom line is supported by the reactions of customers to your brand.
As such, one of the soundest investments a business can make is branding, particularly if the organization isn’t growing to expectations, is trying to expand, or hoping to refresh its image.
Helping many companies rebrand has allowed us to spot patterns. There are several strategies towards corporate and small business rebranding that can be very prosperous. And yet there are also some that result in expensive failures in the long run.
If you’ve chosen to undertake a rebranding initiative, we commend that decision. Your next step would be to educate yourself with the “dos” and “don’ts” of corporate branding. This will save you money, time, and frustration by helping ensure the success of your project—the first time. Continue Reading
